Kaitu (開途, “to open the road”) guides students and families through admissions to any educational institution in the world, and through relocation by residency and citizenship by investment — with one dedicated consultant and one bespoke plan, at every step.
Press & media kit
Our story, ready to share.
Films, logos, brand guidelines, photography and business cards — everything for coverage, partnerships and our own team, in one place.
In the news
Kaitu in the press.
Articles, interviews and features about Kaitu from media outlets around the world.
Kaitu — 開途, kāi tú — means to open the road. We guide students and families through admissions anywhere in the world, and through relocation by residency and citizenship by investment.
Kaitu (開途, pronounced kāi tú — “to open the road”) is an advisory firm for students and families whose ambitions cross borders. Its consultants guide admissions to boarding schools, universities, graduate and doctoral programmes anywhere in the world, and relocation through residency and citizenship by investment programmes — from the first free consultation to program selection, applications, due diligence, government submissions and settling in. Every client works with one dedicated consultant on a bespoke plan, followed in real time through a private client portal. Learn more at kaitu.org.
- Name
- Kaitu · 開途 · kāi tú
- Meaning
- “To open the road”
- Services
- Admissions · Residency · Citizenship by investment
- Website
- kaitu.org
- Press
- press@kaitu.org
Films
Made by hand, drawn by code.
Three stop-motion paper films, rendered entirely in JavaScript. Full HD with captions — free to embed and broadcast in coverage of Kaitu.
The Kaitu story · 1:00
Open the Road
What 開途 means, and how a free consultation becomes a plan, a journey and an arrival.
Admissions · 0:36
Your Future, Guided
From boarding school to doctorate — the story, the essays, the interviews and the first day on campus.
Residency & Citizenship · 0:35
A New Home, Opened
Choosing the right program, clearing due diligence, and settling into a new beginning.
Identity
The chop and the wordmark.
A carved seal bearing 開途 — our mark of trust — and its companion, the paper-plane chop. Supplied as vector SVG and transparent PNG in every colourway.
Companion mark
The paper-plane chop.
The same carved seal, bearing the paper plane from our films and its dotted flight path. The 開途 chop stays our primary logo; the plane chop is a playful second mark for small spaces, stickers, social avatars and motion.
Colour
Paper, ink and seal red.
Warm paper and deep ink, with seal red for the moments that matter. Tap a colour to copy it.
Typography
Three voices.
All brand typefaces are free under the SIL Open Font License and included in the brand kit.
FRAUNCES — HEADLINES
Every road, opened.
GEIST — TEXT
One dedicated consultant, one bespoke plan, every step guided.
GEIST MONO — LABELS
ADMISSIONS · RESIDENCY · CITIZENSHIP
NOTO SERIF TC — CHINESE
開途 — to open the road
Imagery
Cut paper, warm light.
High-resolution stills and illustrations, free to use in coverage of Kaitu (credit: Kaitu).
Open the Road · still
Admissions · illustration
The seal · still
Your Future, Guided · still
Residency · illustration
A New Home, Opened · still
More stills, social images and app icons are in the brand kit.
Business cards
Paper front, seal-red back.
Three finished designs. Open the template in PowerPoint, Keynote or Google Slides, type your name and details over the sample text, and export a PDF for the printer.
Hover or tap a card to see the back.
Brand guidelines
How Kaitu looks and speaks.
Our name, the logo and how to use it, colour, typography, imagery, voice and business cards — in ten pages.
Downloads
Everything, in one place.
Press enquiries
Let’s talk.
Interviews, partnerships and media requests — we reply within one business day.
press@kaitu.org